Taxi Industry’s Fight Against Uber Turns into PR Disaster!
You might not realise it, but the Taxi Industry is currently in the midst of an unmitigated PR disaster with its latest campaign in the war against popular rival Uber currently playing out in the ranks of the unpredictable playground of social media.
The campaign, intentionally designed to scrape back some of the market share and consumer favouritism lost to rival Uber in recent months, invites Australian Taxi users to share their “positive” experiences of using the yellow cab service on the purpose-built campaign website – http://www.yourtaxis.com.au and on Twitter with the hashtag #yourtaxis.
However since its inception some 24 hours ago, the campaign has been swamped with negative user reviews and feedback, with the overwhelming majority of complaints being in relation to poor hygiene, drivers talking on mobile phones, refusing to take short fares, and refusing to use the GPS despite not knowing where they’re going.
The twitter feed is rife with personal accounts of sexual harassment, verbal abuse and appalling customer service – representing a monumental slap in the face to the Victorian Tax Association in its desperate attempt to garner some public sentiment.
While administrators initially responded to the first few comments on twitter, it appears they have gone into hiding after the twitter feed went into meltdown.