Barilla Pasta Faces Global Boycott after Anti-Gay Outburst!
- Guido Barilla says pasta brand will ‘never feature gays in ads’
- Italian chairman said his view of ‘traditional family’ is sacred
- Mr Barilla added if ‘gays don’t like it they can eat another pasta’
Barilla, the world’s biggest pasta maker is staring down a global boycott following an announcement by company chairman Guido Barilla that the popular brand would never feature a homosexual family in its ads.
Mr Barilla sparked an international controversy when he said that his idea of the ‘traditional families’ where the woman played a central part was ‘sacred’.
“If gays don’t like it they can eat another brand of pasta,” he said.
Mr Barilla told Italian radio Radio 24: ‘Our concept is not that of a gay family.”
‘For us, the concept of the nuclear family is a fundamental value of the company.’
When the interviewer pointed out that gay people also eat pasta he said: “Okay, if they like our pasta and our branding let them eat it, otherwise they can choose another pasta.”
“You can’t always please everyone” he said.‘
LGBTI activists around the world are now calling for a boycott of Barilla Pasta.
Aurelio Mancuso, president of gay-rights group Equality Italia said “We accept his invitation to not eat his pasta,” and urged for supporters of LGBTI rights to take up the cause.
“Here we have another example of homophobia, Italian style,” said Alessandro Zan, an MP with the left-wing SEL party. “I’m boycotting Barilla and I invite other MPs to do the same. I’ve already changed pasta brands. Barilla is terrible quality.”
Rich Ferraro, Vice President of Communications for GLAAD, told The Gutter Trash in an emailed statement:
“These insulting anti-gay comments will not only lead to LGBT people skipping Barilla in favour of more inclusive brands like Bertolli, but their family members, friends and co-workers as well.”
“Homophobia is bad for business – plain and simple.”
“Mr Barilla’s opinion is ill informed, and he will soon learn that the new traditional family accepts gay and lesbian families and does not support companies that promote discrimination.”
UPDATE: San Remo have responded with this cool calculated move…